Threads just dethroned X, according to this key metric
Meta's newest app, launched last summer on the back of Instagram's tech, has seen daily active users grow consistently since November, according to usage estimates from Apptopia. Threads is a direct rival of X, formerly Twitter, which has struggled to maintain its user base since Elon Musk acquired the platform about 18 months ago.
Now, Threads has more daily users in the US than X, a trend that's been ongoing since December, when Threads became Apple's most downloaded app.
"Threads DAUs in the US passed X in December 2023 and it has not looked back," Thomas Grant, Apptopia's VP of research, said. It's currently the third most downloaded free app on the Apple App Store, while X is in 41st place. In the Google Play Store, Threads is in 12th place among free apps, while X is in 44th place.
So far in April, Threads has averaged an estimated 28 million daily active users, so people who have opened the app at least once in a 24-hour period. That's a roughly 55% increase in DAUs from December when Threads averaged an estimated 18 million users each day.
