The Rise of On-site Content Farms
TL;DR: I stumbled upon a practice that I call “on-site content farming”, where otherwise non-spammy companies are creating spammy “howto” articles on their actual website. Content farming is not new, but the fact that it’s being done on the domain of a company whose primary business is not spam is new, at least to me.
I won’t bore you with my life story, but since this article is written from my personal perspective, let’s start with a quick intro. I’m Klaas, the solo everything at Bugsink, a company making error tracking software. I’m a software engineer who thinks he can also run a business.
After building something that I hope is useful to people, I’m now entering the world of internet marketing. Because “useful” is not enough if nobody actually uses it.
Up till now traffic to my site from places like Hacker News, Reddit and GitHub is quite good. Traffic from Google is basically a rounding error, however (and the traffic that I do get is mostly people searching for Bugsink by name).
