Google using AI to come up with search answers in UK trial
Google has begun trialling search answers written by artificial intelligence (AI) in the UK, after the feature was tested in the US last year.
Initially only a small proportion of logged-in UK users will see an AI-generated "overview" at the top of some search results.
They fear longer chatbot-style responses will satisfy users' curiosity without having to visit their websites, while AI answers will also contain fewer links and ads.
The "Search Generative Experience" - as Google dubs the feature - has been available for nearly a year in the US, but only to users who signed up via Google Labs.
It comes as a front-page report in the Financial Times suggested that the firm was considering offering subscriptions for some premium AI search features in the future.
Hema Budaraju, who helps drive Google's generative AI efforts in search, told the BBC its new search results will still display links and ads.
