It's The Information, Stupid
Sir Francis Bacon in 1597 wrote “ipsa scientia potestas est," which is often translated to "knowledge itself is power." He has since thus been credited with the better known expression "information is power".
In the 21st century, more and more people are realising that power seeks control over information, with the internet as the pivotal arena. Governments, media organisations and educational institutions have long been the controllers of information, but nowadays the biggest controller of all is technology companies. These entities work together far more than most realise. The revolving door is no doubt doing its thing, and not just in the USA.
The power over information always mattered of course, but in 2024 with 64 countries heading to the polls, there is a lot at stake. It is quite remarkable therefore, how little is mentioned about the influence that search engines have on elections. Even more remarkable when Google has over 90% of global market share.
Actually the influence of search engines on elections has been commented on since the early 2000s. Books may have been written, and yet little academic research seems to have been done. It may seem remarkable, unless you think about it.
