Apple , Microsoft , Amazon and Google were the four leading global brands at the end of 2023, according to consulting firm Interbrand. T

Nvidia remains a little-known brand despite briefly passing Apple, Microsoft in market cap

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2024-06-23 19:00:08

Apple , Microsoft , Amazon and Google were the four leading global brands at the end of 2023, according to consulting firm Interbrand. They're are also four of the world's five most valuable companies.

The other is Nvidia , which for a time this week, surpassed Microsoft to become the largest company in the world by market cap.

But despite its $3.1 trillion valuation (it reached $3.3 trillion before a two-day slide), Nvidia doesn't even crack the top 100 most iconic names on Interbrand's most recent list, which is populated by such companies as McDonald's , Starbucks , Disney and Netflix .

Nvidia's historic rise in valuation — the stock has climbed almost ninefold since the end of 2022 — has been driven almost entirely by demand for its graphics processing units (GPUs) that are at the heart of the boom in generative artificial intelligence and, more broadly, by the hype over AI. Nvidia has over 80% of the market for chips used to train and deploy AI software like ChatGPT. A handful of huge tech companies are the primary buyers of its chips.

The speed of Nvidia's ascent and its relative lack of contact with consumers along the way combines to put the 31-year-old company's brand recognition on Main Street far behind its allure on Wall Street. No. 100 on Interbrand's list for 2023 is Japanese camera maker Canon, with Dutch brewer Heineken at No. 99.