Nvidia sees 'remarkable' influx of retail investor dollars as traders flock to AI darling

As Michael MacGillivray saw artificial intelligence becoming more ubiquitous in everyday life, the 25-year-old wanted his investments to reflect that. It didn't take long to figure out how he wanted to play the trend.

"Whenever you look at AI, it's like, all the roads lead to Nvidia ," said MacGillivray, who's spent thousands of dollars on shares this year from his home in Michigan. "It definitely was a great investment."

MacGillivray's purchases have contributed to the nearly $30 billion poured into Nvidia on balance by everyday investors this year, according to data from Vanda Research. That has made it the most-bought equity by retail traders on net in 2024, as of Dec. 17.

Nvidia has seen almost double the amount of net inflows from this group compared with the SPDR S&P 500 ETF Trust (SPY) , which tracks the broad benchmark for the U.S. stock market. It is also on pace to dethrone Tesla , the retail investor favorite that earned the most-bought title in 2023. (The firm calculates net flows for each security by subtracting its total outflows from inflows.)

"Nvidia turned out to be the one stock that kind of stole the show from Tesla because of impressive price gains," said Marco Iachini, senior vice president at Vanda. "The performance speaks for itself."

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