Computer Ads from the Past

John Sculley became president and CEO of Apple Computer in April 1986, less than a year before the introduction of the Macintosh. Since he became chairman of the board in January 1986, Apple has posted the highest earnings in its history and now ranks in the Fortune 200 list of America's largest corporations. Before joining Apple, he was president and CEO of Pepsi-Cola Company; during his tenure the soft drink passed Coca-Cola and became the largest-selling consumer product in the nation's supermarkets. Though Sculley has concentrated on business management, his original major at Brown University was in architectural design, and his interest in design continues. In his new book, Odyssey: Pepsi to Apple - A Journey of Adventure, Ideas and the Future, he tells the story of his life in business. Here he comments on the changes Apple has undergone and considers the personal computer's future in the rest of the 1980s and into the next century.

Q: How do you compare what you did at Pepsi—leading it to surpass rival Coca-Cola—to what you want to accomplish at Apple?

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