Why agencies choose Craft — and why it might be right for you.
Craft CMS and WordPress have a lot in common. Both are self-hosted, PHP-based, highly customizable, and flexible CMSs that have stood the test of time. Each have large plugin ecosystems, helpful communities, and extensive documentation. You can build nearly anything with both platforms, from flashy marketing sites to massive e-commerce shops to headless web applications.
There are a couple key differences too: WordPress is funded, while Craft is fully bootstrapped, so we’re not beholden to VC or corporate interests. WordPress’ core is open source, while Craft is built by a dedicated team that’s focused on making the product better each day, and supporting the people who are using it.
Craft is optimized for building high-quality, custom websites. Unlike WordPress, there’s no theming layer. Instead, Craft provides a rich set of tools for fetching and displaying your content, using the built-in Twig templating system and a native GraphQL API. So you can build up, rather than spending twice the time trying to modify an existing theme.
For our team at Authentic, we want to build strong relationships with our clients, helping them grow their site, app, or product over the long term. In order to do this, we need to use a platform that's not one-and-done. We need a tool that can flex as the needs of the project change, and grow along with the size of their team.
