Adam Neumann Launches Workflow, New Coworking Venture
Just four months after a failed bid to buy back his former company, Neumann is introducing Workflow, a coworking service that seeks to compete with WeWork.
Unlike WeWork, which relied on long-term leases to landlords and short-term leasing to tenants—ultimately leaving it vulnerable to demand shifts—Workflow is adopting a more resilient strategy.
The new company will focus on spaces in residential buildings that Flow, Neumann’s real estate firm, already owns or manages. This model is intended to avoid the liabilities associated with traditional long-term leasing arrangements.
Neumann claims Workflow is filling a gap in the market, driven by growing demand for flexible post-pandemic workspaces. “The lack of community and disconnection people feel is even more relevant today,” Neumann said, pointing to a renewed focus on communal workspaces as a solution.
The new service is part of Flow, a residential real estate venture he founded in 2022, which has already amassed significant investments—including $350M from VC giant Andreessen Horowitz.
