Boost Your App's Rating: A Practical Guide to App Review Prompts
Every mobile app developer is well aware of the significant role app reviews and ratings play. Insufficient reviews can breed distrust towards your app. A low average rating can deter users from downloading your app due to concerns about its quality.
Developers have been trying to find an edge for app ratings for years. Over a decade ago, Appirater [1] launched the first tool for optimizing the timing of when to ask users for an app review. It demonstrated that politely requesting a user to rate your app at the optimal moment can significantly increase the volume and significantly improve your average rating. Developers have been refining this strategy over the years by experimenting with various targeting and timing tactics to boost their ratings. In interviews with mobile developers, we found that almost every app has custom conditional logic for determining when to request users to post a review.
This blog post distills app-rating best practices we've gleaned from developing apps and interviewing other developers. We cover 19 strategies, including avoiding review prompts when a user's battery is low, steering clear of distracted users, and pausing prompts after significant updates. We also guide you on integrating these tactics into your app with minimal effort. Continue reading to learn how to optimize your app review prompts effectively!
