Wednesdays with Wain: 1: Weekly Ecommerce and Business Thoughts
Andy Warhol was the godfather of pop art. At one-point his work accounted for one-sixth of all revenue generated by contemporary-art sales. In 1967 he helped produce The Velvet Underground & Nico, a work Rolling Stone described as the “most prophetic rock album ever made.” He was also a successful illustrator, publicist, photographer and filmmaker. It’s as if he lived six amazing lives in the time it takes the rest of us mere mortals to live just one.
In 1988, a year after his death, he made headlines yet again for his collection of 175 kitschy cookie jars. Auctioned off to a standing room-only crowd at Sotheby’s, the final bid was $247,830. It was the largest sum ever paid for a collection of cookie jars.
In short, backstory is money! Product descriptions describe what you’re selling. Product stories let people know why it matters . Click here for more examples of this principle at work:
I am a fan of James Clear’s newsletter so in true great artist fashion [1], I will steal and experiment with his format but in a more business context!
