5 Reasons Why Customers Abandon Their Carts
At CartBoss, we often explore abandoned carts and how to recover them using text messages. But let’s take a step back and address a fundamental question: Why do customers abandon their carts in the first place?
Our research has uncovered the top 5 reasons why customers abandon their carts, and in this article, we’ll not only explain these reasons but also provide actionable solutions to reduce your cart abandonment rates.
Did you know? More than 70% of shoppers who abandon their carts fill out at least the first three fields of the checkout form!
This means that optimizing your checkout form placement is critical. We recommend moving the phone number input field to the top of the form—making it easier to recover abandoned carts using CartBoss’s text messaging features.
Nothing frustrates customers more than reaching checkout only to discover unexpected charges like shipping fees, taxes, or additional processing costs. These hidden costs can quickly turn excitement into hesitation and lead to abandoned carts.
