Now more than ever, companies are under immense pressure to innovate and make their products, operations, and business models more compelling and comp

7 Innovation Frameworks To Navigate Disruption: Apple, Netflix, Amazon, & More

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2021-06-08 00:00:06

Now more than ever, companies are under immense pressure to innovate and make their products, operations, and business models more compelling and competitive.

In times of uncertainty, many companies are just looking for ways to survive — and can easily forget that doing so often requires thinking ahead, not just watching their backs. For lots of businesses, it’s now more important than ever to double down on innovation to create new products, develop better business models, or defend from scrappy competitors.

Some corporates think that innovation is about geography, and outsource the job of finding it to a startup accelerator in Silicon Valley. Some think it’s about wearing jeans to work and having a private chef. But as hard as it may be to hear, innovation theater isn’t innovation.

Nor can one person create innovation alone. Elon Musk and Steve Jobs are often held up as examples of people who single-handedly brought about groundbreaking innovations. Silicon Valley is rife with this kind of myth-making.