Amazon Completes Deal For Indian Streamer MX Player
Financial terms of the deal haven’t been announced, but numerous local press sites have pegged the deal at around $100M. This is a considerable amount less than seller Times India paid for MX Player back in 2019.
Amazon has merged its free-streaming service Amazon MiniTV with MX Player to form Amazon MX Player, which is already live and has a combined 250 million users, it claims.
The new streamer combines the two libraries and offer shows such as Aashram, Dharavi Bank and Campus Diaries, along with Korean, Mandarin and Turkish show dubbed into Hindi, Tamil and Telugu. Related Stories Cancellations and Renewals 'Who's The Boss?' Sequel, 'Bosch's J. Edgar Spinoff Not Going Forward At Amazon News International Insider: 'Cheers' Fuels Remake Fever; Disney EMEA Exit; Iberseries Report
MX Player was launched in Korea back in 2011 as a media player for mobiles, allowing users to download and watch videos offline. Times India bough the app in 2018 and the following year switched its focus to streaming, just as the online video boom really began in the country. Though MX Player became the most popular service in the country, most of its users were enticed by its free proposition and making revenues has been tough since. Watch on Deadline
