OpenAI Staff Upset by Company's Horrendous New Logo
You've probably noticed how a lot of companies these days are stripping down their logos in favor of something more "minimalist." ChatGPT maker OpenAI is apparently about to head down the same path — much to the chagrin of some of the people working there.
As Fortune reports, OpenAI unveiled its ongoing redesign efforts at a recent company-wide meeting, according to the magazine's sources. That included new typefaces, but most of all, a new logo: a large — and not particularly distinct — black "O." (No pictures available yet, but it's not hard to imagine.)
This change wasn't received well by many of the company's staff, some of whom were vocal about their distaste. Beyond seeming creatively bankrupt, some found the new logo to be outright "ominous." Maybe it's the gaping void evinced by the ring now occupying where the company's iconic geometric flower should be. Just a guess.
While it's still just a proposed logo at this point, the fact that OpenAI is serious about potentially using it is a case in point of the company's foundering efforts to consolidate its brand as its product names continue to fall flat.
