Everyone agrees zero trust is good but no one correctly implements it

authentik is an open source Identity Provider that unifies your identity needs into a single platform, replacing Okta, Active Directory, and auth0. Authentik Security is a public benefit company building on top of the open source project.

All too often, a buzzword is the first signal of rain (or worse): Marketers have created a trend; vendors are using the trend to explain why you need to buy their software right now; executives are worried about a problem they didn’t know existed before they read that Gartner report; and the downpour rains on developers.

After a while, buzzwords start to look like trojan horses, and the invading army feels like a swarm of tasks that will result in little reward or recognition. It’s tempting to retreat to cynicism and to ignore every Term™ that comes your way.

But this can be risky. For better or worse, good ideas inevitably get branded, and if you want to keep up, you need to see past the branding – even if it involves stripping away the marketing fluff to see the nugget of an idea within.

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