How to build your GTM strategy from scratch - by Maja Voje
👋 Hi, it’s Kyle Poyar and welcome to Growth Unhinged, my weekly newsletter exploring the hidden playbooks behind the fastest-growing startups.
Maja Voje — better known as the GTM Strategist — is one of those people I knew I’d collaborate with eventually. She’s worked with 350+ startups to build out early-stage GTM strategies and generously shares those insights in her newsletter and on LinkedIn. Maja joins Growth Unhinged to unpack how to build your GTM strategy from scratch (pro tip: you need an early customer profile before you can get to an ICP). Keep reading, then check out related zero to $1M startup case studies and my emerging startup playbook.
However, GTM strategy is a set of activities that will propel your product to the scaling stage. The holy grail is to find at least one repeatable and scalable GTM motion that will drive your growth.
In this article, I will present three frameworks that will help you make your GTM journey faster and with less risk of failure. They are based on more than 12 years of my experience, having worked with more than 650 teams of different sizes and from various industries — including Fortune 500 companies.
