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A cold email that starts with “Hello {first_name}”? An ad for Pipedrive in Google results after searching for Salesforce? A newbie who joins a Machine Learning subreddit to share the latest landing page for his “powered by AI” product (guilty)? Anything else?
The caricature is not so far from the truth…and the developers won't tell you otherwise. In fact, they won't tell you much because they don't like social interactions (they too won't be spared).
For a developer tools company, this traditional playbook is not just ineffective, it’s just embarrassing. Developers don’t just ignore these tactics, they mock them. As a marketer, I have to admit that the problem isn't them. We're the problem.
