Co-marketing vs co-branding: What’s the difference?

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2022-07-06 11:00:07

Co-branding is a subset of co-marketing that refers to the strategic alignment of two or more brands in an attempt to increase brand awareness. This is usually done by them creating new products or services which are marketed with all their logos, brand colors, and other assets which are a part of their corporate identities.

This type of co-marketing offers many advantages for the brands involved, allowing them to gain more exposure and sales, particularly in the instance where a small brand decides to work with a bigger one for a co-branded partnership.

Not only can co-branding help you build meaningful and long term relationships with other brands, but it’s also a great way to keep your customers engaged as well as grow your customer base. Other advantages of co-branding include:

When choosing a brand to partner with, make sure you both share similar audiences. This will help you with not veering too far off from your brand values and also attracting an audience that may not be familiar with your offerings, but is likely to be receptive. By using co-branding effectively, you’ll be able to venture in new markets much easier than if you were doing it on your own.