Growth hacking isn't just a marketing concept. And it's more than just trying ideas until one goes viral. Growth hacking is a process that starts with your product development and ends with a larger customer base.
I've taken the lessons learned from successful growth hacking stories like AirBnB, Hubspot, and DropBox, and applied them with my own startups. Over time, I've defined a three-stage "growth hacking" process that's both actionable and repeatable.
The key to executing these "hacks" is one of the growth concepts I hammer on a lot. You have to learn to engage both your Sales Brain and your Build Brain.
The Build Brain is the creator. When you engage your Build Brain, you need time to focus on clarifying your vision, making your solution maximum useful, and building maximum value into your product.
The Sales Brain closes the deal. When you engage your Sales Brain, you need to act much more quickly, and without much thinking. The results from the actions you take using your Sales Brain need to happen immediately. Time kills deals.