This was a really weird year for Xbox. You could argue that Microsoft’s gaming brand had an amazing year or that it had one of its worst, and either way I’d likely find myself nodding in agreement to most of your points.
Sure, Xbox put out a large number of games across console, PC, and mobile, but the company also made Game Pass an expensive mess. And yeah, Xbox had a great showcase this year , giving fans an exciting roadmap for the future, but Microsoft’s gaming division also laid off a lot of people while trying to explain that this was all part of the plan. Everything is fine, they say, but it’s starting to get suspicious how often the people in charge keep telling us that.
Last year, I suggested that Xbox was in a position to have a big 2024 , and for the most part, it did. But I also worried what it would cost. And in 2024, we discovered what price Xbox would be willing pay.
This was the first year of a new Xbox era. The company now fully owns and operates both Activision/Blizzard/King and Bethesda, alongside the other studios its bought up over the last few years. And thanks to Activision and Bethesda, Microsoft had a solid video game release schedule in 2024.