Site reputation abuse is when a third-party abuses the reputation of a domain to rank a bunch of pages in Google. The SEO community refers to this typ

The Stupidity of Google’s Site Reputation Abuse Policy

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2024-11-07 17:30:06

Site reputation abuse is when a third-party abuses the reputation of a domain to rank a bunch of pages in Google. The SEO community refers to this type of thing as parasite SEO.

Site reputation abuse (parasite SEO) is rampant today. I made the case that Forbes Marketplace is a third-party from Forbes, they also manage sections of CNN and USA Today.

TONS of other media sites have partnerships like this. It’s so pervasive that we could call the current SEO environment the Parasite SEO Era.

Tons of marketing departments outsource all their blog production to content agencies. It’s a massive industry. I’ve built several blogs for clients as a service provider doing exactly this.

The site owner comes to me, I take over management of the blog, I set up brand guidelines and SOPs, hire a bunch of writers (some full-time, some freelance), and away we go. This is for a straight service agreement where the site owner is paying for the content, no weird revenue shares or anything like that.

Often, the client is barely involved in content production. Or not involved at all. In my experience, most CMOs and VPs of Marketing don’t care about the content, they just want to cut a check and have their KPIs go up.