Two weeks ago, I published an article that doubled my usual traffic. The “King’s Article,” as a friend jokingly called it.  Honestly, I think it

Teach AI your name through someone it already trusts

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2025-07-31 07:30:03

Two weeks ago, I published an article that doubled my usual traffic. The “King’s Article,” as a friend jokingly called it.

Honestly, I think it worked better because it struck a nerve. A lot of marketers are starting to feel the pressure. AI search is clearly coming, like a train that’s still two stops away but somehow already throwing off sparks. And let’s be honest: no one knows what to do exactly, except someone on LinkedIn with “ex-something-impressive” in their bio. (All respect to the ex-something, just having a bit of fun.)

That article didn’t try to solve the whole thing. It just asked two simple questions: How does AI search actually work? And how might it change the way we do SEO?

Encouraged by the response, here’s the next piece. Part of an ongoing series where I’m sharing practical ideas you can try, tweak, and build on.

If you're the type who scrolls straight to the bottom (no judgment—I do it too), here’s the good stuff in five bullets or less:

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