Legal risks loom for Firefly users after Adobe’s AI image tool training exposed

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2024-04-25 08:00:05

MarTech » Marketing artificial intelligence (AI) » Legal risks loom for Firefly users after Adobe’s AI image tool training exposed

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“A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. “They don’t see it as viable for commercial use in a similar way to using a stock image and making sure that if you’re going to use it in a campaign you better have the rights for it — and model releases and everything else. There’s that level of scrutiny and concern around the viability for commercial use.”

The company said Firefly was only trained on licensed content from Adobe’s image banks. To back up that claim, they provided enterprise users with full legal indemnification for any content created using it. This is “a proof point that we stand behind the commercial safety and readiness of these features,” Claude Alexandre, the company’s VP of digital media, said at last year’s Adobe Summit.