The record label Sub Pop told the Los Angeles Times that the music video for

Watch the first major music video generated by OpenAI’s Sora

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2024-05-06 16:30:09

The record label Sub Pop told the Los Angeles Times that the music video for "The Hardest Part," a single release on May 2 by the artist Washed Out, is the first collaboration between a major music artist, filmmaker, and OpenAI’s Sora text-to-video generator. It is also the longest video yet created using AI.

The creative team behind the video says that Sora made it possible for them to create something sweeping in scale without blowing their budget (the total cost of the video has not been disclosed). Access to Sora, which is not yet available to the general public, was provided to video director, Paul Trillo, free of charge. Over the course of six weeks, he edited together 55 clips that he selected from the estimated 700 that Sora produced from his text prompts.

"A lot of music videos just don’t have the budgets to really dream big," Trillo told the Los Angeles Times. "I think AI can help the music industry in terms of creating things that even Ernest could dream of that maybe he wouldn’t have dared to dream before."