I shut down my startup. Here’s the honest truth.

Today, I’m announcing Zencape Health’s shutdown. After four years, two major pivots, countless experiments, tens of thousands in annual revenue, one launched app, thousands of patient interactions, and a multi-million-dollar marquee hospital partnership, we have come to the end of our journey.

Building a company isn’t for the faint of heart — founding one in women’s health, especially one focused on issues affecting marginalized communities, might just require a touch of madness. And I was certainly mad enough to try.

When I started Zencape Health, I had spent more than a decade fighting for the care I desperately needed. It began with countless hours in the nurse’s office as a kid, doubled over from debilitating period pain. Over the years, I saw numerous doctors. I was put on birth control at 13 and cycled through a revolving door of hormonal treatments.

Zencape Health wasn’t just born out of frustration. It was my answer to years of searching for personalized, comprehensive specialty care that never seemed to exist.

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