I’ve reworked Apple’s whole naming system to be way more consistent and logical. Ditching the inconsistent pre/postfixes like “Max”, “Air”

Apple’s naming conventions are a mess — Here’s what I would do…

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Style Pass

2024-10-11 15:00:04

I’ve reworked Apple’s whole naming system to be way more consistent and logical. Ditching the inconsistent pre/postfixes like “Max”, “Air”, “SE”, “Plus” and “Studio” to make everything cleaner and easier to follow.

Apple Phone The standard smartphone model with multiple sizes, similar to how the current iPad Pro lineup promotes sizes (no “Plus”).

Apple Phone Pro A higher-end model with multiple sizes, similar to how the current iPad Pro lineup promotes sizes (no “Max”).

Apple Pad The standard tablet, with multiple sizes (i.e. the iPad mini), dropping the iPad Air to simplify the product line (four variants of the Pad is plenty).

Year-Based Versioning: In the same vein as their MacBook versioning, scrapping the numbering system (no more iPhone 13 or 14). Instead, everything just gets the release year, like Apple Phone (2024), Apple Phone Pro (2024), etc.

This would also make it easier for Apple to move away from the year-on-year refresh cycle and instead introduce innovation when it is ready.