The App Store Era Must End

To a kid growing up in the 1980s, the idea that the maker of your computer would actively stop you from using software it didn’t approve of would have seemed beyond the pale. It certainly would’ve been a deal-breaker. And yet so many of today’s computing devices are locked down—for some good reasons, but also a lot of bad ones.

What do we want the world to look like in the future? Is the destiny of the most important invention of the last half-century, the computer, to become a series of locked-down devices controlled by the giant companies that designed them? Should the iPhone be the model for all future devices?

If Apple’s locked-down approach in the App Store era is our future, it’s a bleak one indeed. […] When we consider the future of computing devices, the Mac is the model we should aspire to, not the iPhone.

But over time, the inevitable happened: Apple used the exclusivity of the App Store and its total control over the platform to extract money through rent-seeking and to bar businesses from admitting that the web existed outside their apps. Perhaps worst of all, the App Store’s exclusivity allowed Apple to essentially treat app developers as Apple employees, forcing them to follow Apple’s guidelines and please Apple’s approval apparatus before their apps would be allowed to be seen by the public. Whole classes of apps were banned entirely, some publicly, some silently.

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