The X exodus - could Bluesky spike spark end of Elon Musk's social media platform?
Even Google appears to trust X less, with one expert telling Sky News the search engine treats X competitor Bluesky as 10 times more important than Elon Musk's platform.
Actress Jamie Lee Curtis, The Guardian newspaper, and even the Clifton Suspension Bridge have joined swathes of people deserting Elon Musk's social media site X.
Millions have instead joined Bluesky, which has a stronger focus on moderation, set up by former Twitter founder Jack Dorsey - who is now no longer affiliated with the social media platform - in 2019.
According to the official Bluesky account, a million people joined the platform in just one day this week, after Musk was given a position in Donald Trump's government.
"The alignment of Mr Musk with president-elect Trump and his use of the platform to promote the interests of president-elect Trump is obviously driving out a lot of people," says Adam Tinworth, a social media expert and digital journalism lecturer at City St George's University.
"Many of us for whom Twitter was a major part of our social network landscape have been backing away just on pragmatic grounds, [because] the algorithm has been retuned," he says.
