Reddit has revealed it is the number one most cited domain for AI across all models, according to data collected by analytics platform Profound, beati

Reddit claims top spot as most cited domain in AI-generated answers

submited by
Style Pass
2025-08-05 09:00:16

Reddit has revealed it is the number one most cited domain for AI across all models, according to data collected by analytics platform Profound, beating publishers including Youtube, forbes.com, techradar.com and pcmag.com.

It was cited twice as often as Wikipedia in the top ten most cited domains across AI in the three months ending 30 June, 2025, the platform said.

While Chatgpt’s top source was named as Wikipedia by Profound, both Google AI Overviews and Perplexity were AI models that relied most on Reddit as a source.

The results were published in Reddit’s Q2 shareholder letter, which also revealed that more than 70 million people now use its on-platform search each week.

“We’re concentrating our resources on the areas that will drive results for our most pressing needs: improving the core product, making Reddit a go-to search engine, and expanding internationally,” said Steve Huffman, co-founder and CEO of Reddit, in the letter.

While some publishers have signed deals with AI companies which commonly include the use of their content as reference points for user queries in tools like ChatGPT (with citation back to their websites currently promised), others are opting out – even suing – AI companies over unauthorised use of their content.

Leave a Comment
Related Posts