Adobe’s Terms of Use Controversy Provided an Opportunity to Improve

Less than two weeks after significant outrage concerning Adobe’s Terms of Use, fueled in part by poor communication, a lack of trust, and good old-fashioned misinformation, Adobe has delivered its promised revised Terms of Use, complete with new explainer text and assurances.

PetaPixel chatted with Adobe’s Scott Belsky ahead of the company publishing its new Terms of Use, with Belsky explaining that while much of the uproar could have been avoided by the company being more careful and precise with its communications, the company has used the experience to reconsider its entire Terms of Use.

“People were justifiably concerned,” Belsky says of users’ worries while reiterating that some of the greatest fears about Adobe using its users’ content to train Firefly or stealing people’s work were unfounded.

Adobe believes it came up short by not effectively communicating its Terms of Use and addressing potential concerns before they spiraled into a full-blown public relations disaster. Although Adobe’s Terms of Use have long been in line with many competing applications, Belsky admits that the company failed to adapt to changing customer expectations and concerns, something it believes it has done with its revised Terms of Use.

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