When you are running a startup, you are building trust with your customers from scratch and retaining their loyalty. Anything that will ruin that trust and make you look unreliable should be avoided, including IT infrastructural downtime.
You want to ensure your IT infrastructure, whether it is an application or a website, is accessible at all times to allow for seamless transactions on your customer's end, and this is only achievable with efficient website monitoring.
With website monitoring, you can watch your online store 24/7 to ensure its smooth operations and get alerted when there is a problem so you can rectify it as soon as possible, thereby minimizing any loss on your part.
As a startup looking to implement website monitoring, this article provides the needed guidance on how to implement it successfully for your business.
In the same way, you lose trust and reliance with your target audience when your digital platform is down and inaccessible. They turn to your competitors to patronize them, increasing your bounce rate and causing a loss of trust in your brand.