The booming business of AI war rooms during India’s elections
Divyendra Singh Jadoun has a catalog of videos, audio, and images on his computer that he promptly presents each time someone asks him about his work. In one of the videos, an Indian politician can be seen talking in multiple Indian languages about the various projects undertaken by his government. In an audio recording, a political party representative can be heard calling a voter to inquire about the problems they face in their locality and seeking suggestions to address them.
Some of these visuals and audio clips are so realistic that a layperson would never guess they — along with the other content in Jadaoun’s catalog — have been created using artificial intelligence.
Jadoun is the founder of Polymath Solution, a synthetic media company that started creating AI content for politicians in November last year. In just six months, the nine-member company — run out of an office in the small western Indian town of Pushkar — has worked on election campaigns for several major political parties, including the ruling Bharatiya Janata Party (BJP) and the leading opposition party Indian National Congress.
With his content catalog, Jadoun has secured half a dozen political campaigning deals. The company expects to generate $241,000 in revenue during the six-week-long elections.
