To find the right fit, I took a deep dive into the top 25 email marketing tools. Along the way, I battled unhelpful chatbots, squinted through pages o

I tried every email marketing tool — here’s the best.

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2024-11-15 13:30:03

To find the right fit, I took a deep dive into the top 25 email marketing tools. Along the way, I battled unhelpful chatbots, squinted through pages of fine print, built a detailed comparison spreadsheet, and, naturally, sent real emails with each tool.

Even though we're a software company, our email marketing strategy is pretty straightforward— like many businesses, we rely on two main types of emails:

We send out a newsletter when we release a new feature. However, we don't blast this to everyone. Newsletters go only to users who opted in by clicking a box during signup.

MailChimp is easily the biggest player in the space — estimates suggest they command 64% of the market, leaving all other email marketing tools combined with just 36%:

Each increase made the service more expensive. And I’m far from alone in this experience — a quick look online reveals countless complaints from other users frustrated by the constant price hikes.

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