Is Product Hunt dying?
Ok, that might be an overdramatic title but Product Hunt is currently facing some serious issues. Mainly, their rule to feature products are quite opaque and arbitrary. It is harder to be featured on the home page:
This led to a lot of bad press mainly from small startups and Indie hackers: Source : Dan Kulkov’s Twitter post Source : Ivan Homala’s Twitter post Source : Tomas Blatak’s Linkedin post
So is Product Hunt dying? Is it still a relevant channel for startups? Those are some of the questions I will try answering in this article. I will actually structure this article around 3 key questions:
Is Product Hunt passed its pick? For this I will go through the last 2 years of Product Hunt updates and see how they impacted the organic traffic.
Small caveat: This is only organic traffic. Product Hunt might still be getting a lot of traffic from referrals or social media. Unfortunately, I do not have access to Product Hunt web analytics, so I need to rely on organic traffic as a proxy of the overall traffic. If I get access to more data, I will be happy to update this article.
