In ‘Revenge of the Tipping Point,’ the author looks at overstories and contagious agents. Just don’t ask him about politics. For the

Malcolm Gladwell changed the way we think about epidemics, underdogs and success. Now he’s back with more thoughts about tipping points

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2024-09-30 14:00:07

In ‘Revenge of the Tipping Point,’ the author looks at overstories and contagious agents. Just don’t ask him about politics.

For the sequel to his 2000 bestseller, “The Tipping Point,” Malcolm Gladwell went a little darker. “I’m a little more aware of the ways in which people try to manipulate others,” he says, “the ways in which institutions quietly misbehave.”

Nearly a quarter-century after Malcolm Gladwell published his breakout first book, “The Tipping Point,” the Canadian journalist and writer is back with an update of sorts. More like a corrective, perhaps. “Revenge of the Tipping Point” is a new look at the same ideas Gladwell initially explored: social changes and the point at which they begin to spread rapidly, like epidemics.

Where the original book was written with an air of optimism and enthusiasm, “Revenge” offers a more skeptical view of the people and institutions that take advantage of social epidemics, or even manufacture them.