Adobe’s AI video model is here, and it’s already inside Premiere Pro

By Jess Weatherbed , a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.

Adobe is making the jump into generative AI video. The company’s Firefly Video Model, which has been teased since earlier this year, is launching today across a handful of new tools, including some right inside Premiere Pro that will allow creatives to extend footage and generate video from still images and text prompts.

The first tool — Generative Extend — is launching in beta for Premiere Pro. It can be used to extend the end or beginning of footage that’s slightly too short, or make adjustments mid-shot, such as to correct shifting eye-lines or unexpected movement.

Clips can only be extended by two seconds, so Generative Extend is only really suitable for small tweaks, but that could replace the need to retake footage to correct tiny issues. Extended clips can be generated at either 720p or 1080p at 24 FPS. It can also be used on audio to help smooth out edits, albeit with limitations. It’ll extend sound effects and ambient “room tone” by up to ten seconds, for example, but not spoken dialog or music.

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