By Emma Roth , a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and ed

Bose acquires premium audio brand McIntosh

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2024-11-20 01:30:04

By Emma Roth , a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.

Bose has acquired the high-end audio brand McIntosh — a move that Bose says will “significantly” expand its product lineup. The acquisition, which also includes McIntosh subsidiary Sonus faber, also “opens new opportunities in the automotive sector,” as both companies plan to work together to expand their in-car audio offerings:

By leveraging Bose’s 40-plus years of experience in automotive audio, and McIntosh Group’s legacy of performance and design, the brands will work together to expand their research and continue to engineer authentic in-car experiences that redefine automotive sound.

McIntosh has already designed a sound system for some Jeep models, but Bose’s audio setups are found within a wider range of cars from automakers like Chevy, Honda, Nissan, Cadillac, and many others.