The engines rev, the guitars thrum and a gruff narrator lays out why the vehicle occupying the driveway is more than just a machine. “A truck is a t

Monster pickup trucks accelerate into Europe as sales rise despite safety fears

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2024-10-12 11:30:05

The engines rev, the guitars thrum and a gruff narrator lays out why the vehicle occupying the driveway is more than just a machine. “A truck is a tool,” he says, “but a Ram – a Ram is life.”

So begins an advert for the Ram 1500, a pickup truck slightly bigger than the Panzer I tanks of Nazi Germany and almost as heavy. It is growing in popularity in Europe, with the number of Rams arriving on the continent up 20% in 2023 from the year before, according to registration data from the European Environment Agency. Road safety and environmental campaigners in the UK and Europe are aghast as the latest, most extreme cases of North American car bloat – giant pickup trucks – are increasingly crossing the Atlantic.

“Europe should ban the Ram,” said Dudley Curtis from the European Transport Safety Council. “This type of vehicle is excessively heavy, tall and powerful, making it lethal in collisions with normal-sized vehicles, pedestrians and cyclists.”

For now, the giant vehicles fall foul of EU environmental rules but can be imported through a back-door channel known as an individual vehicle approval (IVA) that subjects them to less scrutiny. Nearly 5,000 Dodge Rams were brought to Europe last year, and about 60% of IVA approvals in the EU, Norway and Iceland are for the Ram – whose manufacturer, Stellantis, did not respond to requests for comment. Other large pickup trucks, such as the Ford F-150 and Chevrolet Silverado, are also arriving but in smaller numbers. On Tuesday, the Guardian revealed that one of Europe’s first Tesla Cybertrucks may have been registered incorrectly through the same route.