The Non-Pro Apple Vision Headset Will Reportedly Be "About $2000"

Gurman has a strong track record when it comes to reporting Apple's moves in advance, and revealed many details of Vision Pro before it was officially revealed or even acknowledged to exist by Apple.

In the latest edition of his newsletter, Gurman reiterates his previous reporting from last year that Apple is working on a cheaper non-Pro headset that would lack the EyeSight front display and "probably" use an A-series chipset (used in iPhones) instead of M-series, as well as cheaper materials.

While his original reporting said Apple was discussing prices between $1500 and $2500, Gurman is now giving a more specific figure of "about $2000", and claims Apple expects it to sell twice as many units as Vision Pro.

Supply chain analyst Ming-Chi Kuo first reported that Apple was working on a cheaper headset a full year before Vision Pro was even revealed, with Kuo at the time also saying Apple aimed to launch it in 2025.

In May, Chinese news outlet WallStreetCN reported that the headset could weigh around 400 grams, significantly lighter than the 600 gram Vision Pro. It also made the extraordinary claim that the supply chain is preparing for scale "at the level of tens of millions". But that directly contradicts Gurman's claims, and seems unlikely.

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