Inside the Booming ‘AI Pimping’ Industry
Instagram is flooded with hundreds of AI-generated influencers who are stealing videos from real models and adult content creators, giving them AI-generated faces, and monetizing their bodies with links to dating sites, Patreon, OnlyFans competitors, and various AI apps.
The practice, first reported by 404 Media in April, has since exploded in popularity, showing that Instagram is unable or unwilling to stop the flood of AI-generated content on its platform and protect the human creators on Instagram who say they are now competing with AI content in a way that is impacting their ability to make a living.
According to our review of more than 1,000 AI-generated Instagram accounts, Discord channels where the people who make this content share tips and discuss strategy, and several guides that explain how to make money by “AI pimping,” it is now trivially easy to make these accounts and monetize them using an assortment of off-the-shelf AI tools and apps. Some of these apps are hosted on the Apple App and Google Play Stores. Our investigation shows that what was once a niche problem on the platform has industrialized in scale, and it shows what social media may become in the near future: a space where AI-generated content eclipses that of humans.
Elaina St James, an adult content creator who promotes her work on Instagram, said she and other adult content creators are now directly competing with these AI rip-off accounts, many of which use photographs and videos stolen from adult content creators and Instagram models. She said that while there may be other changes to Instagram’s algorithm that could have contributed to this, since the explosion of AI-generated influencer accounts on Instagram her “reach went down tremendously,” from a typical 1 million to 5 million views a month to not cracking a million in the last 10 months, and sometimes coming in under 500,000 views.
