The team that built X’s Community Notes talks about their design process and the philosophy behind their approach to combatting false information on

The Making of Community Notes

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2025-01-08 01:30:08

The team that built X’s Community Notes talks about their design process and the philosophy behind their approach to combatting false information on the platform.

Keith: Sure. I'm Keith Coleman, VP of product here at X and formerly Twitter. I've been here for about eight years. I used to run the overall consumer product development team and now focus on building Community Notes and other related things.

Jay: I'm Jay Baxter, a senior staff machine learning engineer at X. I was the original lead of the machine learning, voting, and reward model work on Birdwatch 1 and then Community Notes. Previously, I worked on recommender systems as part of Cortex Applied Research and have been at the company for ten years.

Lucas: I’m Lucas Neumann. I am a product designer. I worked on Community Notes at Twitter and then X for almost four years, and now I consult with the team on the project externally.

Emily: I'm Emily Thai. I was the embedded consultant from the University of Chicago Center for Radical Innovation for Social Change on Birdwatch and then the Community Notes team. RISC is a social impact incubator — using behavioral science to tackle social problems in unorthodox ways. We got introduced to the Community Notes team, to Keith, and provided a little bit of academic expertise and a perspective from outside of the tech world.