Saving $10k/month on Analytics - Snowplow Serverless Alternative
Faced with the high costs of traditional analytics solutions, our team implemented a serverless Snowplow alternative to dramatically reduce costs. By leveraging cloud-native technologies and serverless architectures, we not only achieved significant cost savings but also gained a scalable, flexible analytics platform with full data ownership.
In recent years, the landscape of data tracking and analytics has undergone significant changes. While we previously advised against deploying custom tracking infrastructure, shifting market dynamics have led us to reconsider this stance.
Higher interest rates and reduced VC funding have forced SAAS providers like Segment, Rudderstack, mParticle, Amplitude and Snowplow to increase their prices. Many of these companies have developed top-heavy organizational structures, with over 60% of employees in non-engineering roles.
While solutions like PostHog may appear cost-effective initially, processing larger volumes of events (10M+ monthly) can quickly become expensive. Additionally, their data model often falls short when compared to more robust options like Snowplow.
