Investigating the Digital Marketing Strategies of Trump and Harris Campaigns

Discover how Trump and Harris leveraged digital ads on Google and Facebook in the 2024 presidential race. Explore strategies, budgets, and insights in this detailed analysis.

Before I begin, I want to highlight that this article is non-political and focuses on how each presidential candidate utilized the digital marketing platforms Google or Meta for their 2024 election campaigns. I analyzed the campaigns using the open data provided by each platform and tried to consolidate all campaigns for each candidate.

Unfortunately, I could not gather data on political ad spending from either X or TikTok which is a shame that this information is not transparent. I firmly believe this information should be made available for transparency's sake to help us gain insights about each campaign.

I utilized the data for the 90 days leading up to November 6th, which allowed me to equalize both campaigns regarding reporting. Disclaimer: I only filtered on advertisers with the candidate's name. So, advertisers are not accounted for using PACs or Super PACs as I don't have time to review all the data.

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