Red Lobster followed up its endless shrimp fiasco with another stunt: all-you-can-eat lobster
Just months after admitting that its endless-shrimp offering led to record losses, Red Lobster is trying out a surprisingly similar stunt: all-you-can-eat lobster.
Before you get too excited, the offering is only available to 150 customers — and the company said on social-media channels that it has already chosen all of them.
Even if you were lucky enough to snag the Lobsterfest deal, which became available on Tuesday, several caveats make the feast not-so-endless.
Red Lobster announced the Endless Lobster Experience in a press release last week — weeks after its minority investor, Thai Union Group, announced plans to sell its stake in the struggling restaurant chain.
"We're not expecting to get anything much from the sale," Thiraphong Chansiri, the CEO of Thai Union Group, said during the company's earnings call on Monday, according to a transcript of the call the market-intelligence and search platform AlphaSense compiled.
Red Lobster has been struggling partly because of its last all-you-can-eat seafood offering: a $20 endless-shrimp deal with no time limit that the company made available every day of the week last summer.
