Build Startup In Public
People love to execute their daily tasks as a function of habit. Habit is a means to reduce cognitive load/”brain cycles” we consume while simply living. Habits are hard to form though. A person on an average takes 66 days to form a habit. Research suggests that morning habits are easier to form than evening/night habits. Also, it’s interesting to note that habit development is not linear; a asymptotic growth curve demonstrates that initial repetitions have the greatest impact on habit development.
Habits reduce the friction the user experiences while using a product. When users form habits around a product, companies see an increase in customer lifetime value, more flexibility in increasing prices, and form the basis of companies moat due to inertia of users against change of status-quo. Customers who regularly use the product are also more likely to help in spreading the good word.
Companies which we have trusted in the past keep getting chances by the user. I am often tempted to check google search and see if they are back in reckoning w.r.t Open AI and Perplexity.ai. This stems from the fact that old habits die hard, habits are etched in our brains and we all are trying to go back to our old ways all the time.
