With the UK’s general election just days away, British voters have seen their TV screens, mailboxes and newsfeeds fill with color.

How Britain’s political parties got their colors

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2024-07-02 15:30:14

With the UK’s general election just days away, British voters have seen their TV screens, mailboxes and newsfeeds fill with color.

Just like commercial brands, political parties know that using a single, bold shade can make them easier to recognize — whether that’s out on the campaign trail or checking the latest polls.

On July 4, the blue of the ruling Conservatives will go head-to-head with the red of Labour. While these are the only two parties with a realistic chance of winning the election, other smaller parties across the British political system offer a veritable kaleidoscope of differing — and sometimes duplicate — colours. The Liberal Democrats (orange), and Reform UK (turquoise) and the Green Party (you guessed it), are all vying for votes.

The Scottish National Party uses yellow, while Northern Ireland’s Sinn Féin and Wales’ Plaid Cymru are represented by nearly identical shades of green.