Helping Creators Find New Audiences | Instagram for Creators | Instagram for Creators
Historically because of how we’ve ranked content, creators with large followings and aggregators of reposted content have gotten more reach in recommendations than smaller, original content creators. We think it’s important to correct this to give all creators a more equal chance of breaking through to new audiences.
Previously, in surfaces with recommended content, reels were ranked primarily based on how an account’s followers engaged with them. This meant that accounts with the largest followings often saw the most reach.
We have been working on a new way to rank recommendations to give all creators an equal chance of breaking through. Through this process, every piece of eligible content (e.g., content that is original, does not violate our community guidelines, has no visible watermarks and satisfies our recommendation guidelines) is shown to a small audience that we think will enjoy it, regardless of whether they follow the account that posted it or not. As this audience engages with the content, the top performing set of reels are shown to a slightly wider audience, then the best of these are shown to an even wider group, and so on. We’ll roll this out over the coming months.
It takes a lot of time and effort to create original content, so those who create it should get credit and distribution even when it is reposted by other accounts. We’re announcing two updates to help with this.
