iPhone rakes in 3 times the revenue of any rival

Apple’s revenue from selling iPhones makes up a whopping 43% of the global smartphone total, according to a new report from a market research firm. That’s close to triple the revenue the next closest rival brings in from its Androids.

Apple rakes in such a high percentage of the total by selling high-end models, versus its rivals who get their revenue from basic smartphones.

There are two strategies to make money: sell a lot of cheap products, or sell fewer premium ones. Apple mastered the second strategy, as demonstrated by a report published Monday.

Samsung led the world in handset unit shipments during the second quarter of 2025, according to Counterpoint Research. The Korean company had 20% of the market versus Apple’s 17%.

But Apple took home the lion’s share of revenue from those shipments. It brought in 43% of the global total in Q2, while Samsung’s share made up only 15%. None of the other top smartphone makers had even a double-digit share.

“Apple strengthened its lead in revenues driven by strong performance of the [iPhone] 16 series across geographies, benefitting from the broader premiumization trend,” said Counterpoint Research’s Jeff Fieldhack.

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