The CEO of Block, which owns the music streaming platform, said in a note to staff Wednesday morning and viewed by Fortune that Tidal needs to operate “like a startup again.” This requires organizations across the company to operate with a “much smaller team,” Dorsey said.
“So we’re going to part ways with a number of folks on our team,” Dorsey explained in the note. “We’re going to lead with engineering and design, and remove the product management and product marketing functions entirely. We’re reducing the size of our design team and foundational roles supporting TIDAL, and we will consider reducing engineering over the next few weeks as we have more clarity around leadership going forward.”
Dorsey did not provide a number of the amount of people to be affected by the job cuts, but speculation among company insiders is that as many as 100 employees could be laid off, which would amount to roughly a quarter of Tidal’s staff.
This is the second layoff at tidal in less than a year. The streamer cut 10% of its staff in December 2023. And in July, Dorsey told Block staff to prepare for a reorganization of the entire company, in order to take Block back “to how we started as a company,” as Fortune reported at the time.